Queenstown's newest gym recently opened in the Five Mile shopping precinct and I was contracted to shoot some brand work for them. The focus initially will be on stills photography to help grow their social media presence, however, it will also include a couple of video pieces as well. OC takes a modern and dynamic approach to the gym world with the focus on team athlete and strength training. I've been training there for a month now and can happily report that is not only game changing but also a hell of a lot more enjoyable! Below are a selection of the nearly 200 still shots taken this weekend.